It’s Small Business Saturday, and let me tell you, this day means so much more than just a date on the calendar. For those of us who’ve poured our hearts, savings, and countless late nights into building something meaningful, Small Business Saturday is a moment to pause, reflect, and yes—give ourselves a little pat on the back (while sipping an oat milk latte, of course).
As the founder of a skincare and wellness brand, this day is personal. It’s about more than sales or algorithms—it’s about us. The dreamers. The creators. The women who dared to step out of the box and say, “I have something valuable to offer, and I’m going to share it with the world.”
The Heart of a Small Business
Let me be real with you: running a small business is no walk in the park. It’s equal parts grit, grace, and caffeine-fueled tenacity. It’s staying up late perfecting the formula for a body butter that melts into your skin without feeling greasy, or obsessing over packaging that looks as beautiful on your counter as the product feels on your body.
But at the heart of it all is you. My customers, my community, my cheerleaders. Without you, there is no Nidasii. Every order, every share, every kind word about our Mango-go Body Butter or Lemon Butter Soap is a reminder that this journey is worth it.
Why Small Businesses Matter
When you support a small business, you’re not just buying a product—you’re investing in a story. You’re helping someone’s vision take flight, someone’s dream become a reality.
What Small Business Saturday Means to Me
Small Business Saturday is a reminder that community is everything. It’s not about competing with big-box brands or flashy marketing campaigns—it’s about creating something real and meaningful. It’s about building relationships with women who care about the same things I do: clean, effective skincare, luxury experiences, and living well.
It’s also about hope. Hope that my little corner of the world—a body butter here, a wellness tip there—can make your day just a little brighter, your skin a little softer, your self-care routine a little more indulgent.
How You Can Support Today (and Beyond)
Shop Small: Whether it’s nidasii or another brand you love, today is the perfect day to show your support. (And yes, we have a sale—because I see you, smart shoppers.)
Share the Love: Forward this post to a friend, share a review, or tag us in your glowing selfies. Your voice carries so much weight.
Engage: Drop a comment, send a DM, or even just hit “like” on social media—it all helps keep our lights on (literally and figuratively).
Today, as I pack up orders, respond to emails, and dream up the next product to add to our lineup, I’m filled with gratitude. Gratitude for you, for your trust, and for the chance to bring a little luxury and love into your lives.
So here’s to Small Business Saturday—a day to celebrate not just the hustle but the heart behind every product, every post, and every small but mighty brand.